believe that giving up is the same thing as being realistic.
Winners quit all the time. They just quit the right stuff at the right time.
Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
There's a big difference between not settling and not starting.
I've found that giving gifts is transformative. It makes me better. It clarifies my thinking and allows me to do better work.