If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more

The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.

We’ve been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all, to prefer fitting in with the right people, the people with economic power. Now it’s your turn to stand up and stand out.

The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that can transcend location. Your permission to talk to customers, your reputation, your unique products-you can build a business around them online.

Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.

You can raise the bar or you can wait for others to raise it, but it's getting raised regardless.

If I fail more than you do, I win.