The rules are now clear: no one is going to inform you, but it's easier than ever to inform yourself.
Seth GodinWriting a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
Seth GodinThe status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.
Seth GodinPut aside your need for a step-by-step manual and instead realize that analogies are your best friend.
Seth Godin