If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.

Marketing begins before the product is launched.

It's easy to pretend expertise when there's no data to contradict you.

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

A brand that stands for what all brands stand for stands for nothing much.

One way to sell a consumer something in the future is simply to get his or her permission in advance.

Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.