Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different goals, different worldviews and different experiences.
Seth GodinIt's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
Seth GodinYou market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
Seth GodinIf you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
Seth Godin