Keep starting until you finish.

Surprise and differentiation have far more impact than noise does.

Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.

In the long run, doing work that's important leads to more happiness than doing work that's merely profitable.

Be relentlessly generous, without focusing on when it will come back to you.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.