The job is not the work.
The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
If you have no wish, how can it possibly come true?
A brand that stands for what all brands stand for stands for nothing much.
Don’t do it because it’s your job, do it because you can.
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he's tired. Everyone is. That's not the point. The point is to run.