Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
Seth GodinExcellence isnโt about meeting the spec, itโs about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if youโre good, youโll reset that expectation again
Seth GodinOne bad review doesn't ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
Seth Godin