The opposite of coherent is interesting.
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
The devil doesn't need an advocate. The brave need supporters, not critics
If you want to dig a big hole, you need to stay in one place.
By the time there is a case study about your industry, you are already too late.
You get to keep making art as long as you are willing to make the choices that let you make your art.