The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
Seth GodinWhen you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
Seth Godin