Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
What I mean by art is the human act of doing something that connects us to someone else
If you measure it, it will improve.
Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
Whining isn't a scalable solution.
Surprise comes from defying expectations.