If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.

Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.

Cheap is the last refuge of a product developer or marketer who is out of great ideas.

No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?

Following instructions is overrated.

The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.

The largest enemy of change isn't 'no', it's 'not yet' - that is the easiest way to forestall change.