Solving problemsโactually solving them, not just claiming you doโsolving perceived, urgent problems, is a surefire way to get the world to beat a path to your door.
Seth GodinMarketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
Seth GodinBasically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
Seth Godin