Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.

Things that look like shortcuts are actually detours (disguised as less work).

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.

Leading is a skill, not a gift. You're not born with it, you learn how.

Seeing, despite the name, isn’t merely visual.

If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.