Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.

The easier it is to quantify, the less it's worth.

Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?

Figure out the people part and the technology gets a whole lot simpler.

The first step to getting good is admitting that you aren't (yet).

If you try to delight the undelightable, you've made yourself miserable for no reason.

Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.