Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.

The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it. Afraid to be misunderstood, to be accused of saying what they didn't mean, because they might be criticized for it.

Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message

By definition, remarkable things get remarked upon

Do the emotional labor of working on things that others fear.