The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
Seth GodinYou can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
Seth GodinGreat leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.
Seth Godin