Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
Seth GodinYou can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
Seth GodinYou have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.
Seth Godin