As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
Seth GodinWhile you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
Seth GodinYou can use social media to turn strangers into friends, friends into customers and customers into salespeople.
Seth GodinOur job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
Seth GodinThe only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
Seth GodinOr, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
Seth Godin