The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.

The habit of doing more than is necessary can only be earned through practice.

Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.

Copy, not from your industry, from others. You have to go where there is no competition.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.

There are lots of good reasons to abandon a project. Having a little competition is not one of them.