Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
Seth GodinCare. Care more than you need to, more often than expected, more completely than the other guy.
Seth GodinThe market ... demands a signal from you that you're serious, powerful, accepted, and safe.
Seth GodinI donโt think the shortage of artists has much to do with the innate ability to create or initiate. I think it has to do with believing that itโs possible and acceptable for you to do it. Weโve had these doors open wide for only a decade or so, and most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
Seth Godin