All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.

No, everything is not going to be okay. It never is. It isn't okay now. Change, by definition, changes things

Everyone is not your customer.

Everyone we interact with is changed forever. The only questions are: How will they be different (and how different will they be), and how will we be different (and how different will we be) as a result?

While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.

Make more decisions. That's the only way to get better at it.

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.