If you're passionate, be passionate enough to fail. Fail small, accept responsibility, repeat. The people who make change are the survivors of serial failure.
Seth GodinOrganizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
Seth GodinA brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Seth Godin