The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.

Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.

More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.

The people who are the best in the world specialize at getting really good at the questions they don't know.

We don't become mediocre all at once, and we rarely do it on purpose.

If failure is not an option, then neither is success.

Figure out the people part and the technology gets a whole lot simpler.