By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
Seth GodinThe good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.
Seth GodinWithout people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.
Seth GodinYou know, if I look at an auditorium full of high school students and the big man on campus and his girlfriend are busy talking while the lecture's going on, the rest of the room is going to do it because they're powerful sneezers. They have influence. They reach out to a whole bunch of people in a way that makes the idea of being disrespectful spread.
Seth Godin