The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.

Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.

In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.

We're better in the rearview mirror than we are at predicting - 'cause you're never going to be right every time. You can handicap it. You can point to certain elements that make it work, and many of those elements come straight out of epidemiology, right?

'Good enough' stopped being good enough a long time ago. so why not be great?

It's more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.

Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.