The job is not your work; what you do with your heart and soul is the work.

We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.

It's more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.

Now for the first time, you can choose yourself. You can be responsible for what you do and how you do it. You have to do the hard work of finding and pleasing an audience.

There's no shortage of remarkable ideas, what's missing is the will to execute them.

Figure out the people part and the technology gets a whole lot simpler.