What people want is the extra, the emotional bonus they get when they buy something they love.

If you want to get in shape, go to the #‎ gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while you're there.

More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.

Just about anything worth doing is worth doing better.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it. And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.

I made a decision to write for my readers, not to try to find more readers for my writing.