The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
Seth GodinYou can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
Seth GodinMore than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
Seth Godin