What people want is the extra, the emotional bonus they get when they buy something they love.

The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!

Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.

Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.

Be relentlessly generous, without focusing on when it will come back to you.

When we think about what might go wrong, we're more likely to design something that goes right.

You don't launch a popular blog, you build one.