What people want is the extra, the emotional bonus they get when they buy something they love.

Surprise and differentiation have far more impact than noise does.

... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.

Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.

Great marketers don't make stuff. They make meaning.

Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.

Part of leadership (a big part of it actually) is the ability to stick with the dream for a long time.