Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.

You can't win by being more average than average.

All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.

It's easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.

We're better in the rearview mirror than we are at predicting - 'cause you're never going to be right every time. You can handicap it. You can point to certain elements that make it work, and many of those elements come straight out of epidemiology, right?

Real content marketing isn’t repurposed advertising, it is making something worth talking about.

Being charismatic doesn't make you a leader. Being a leader makes you charismatic.