Plans are great, but missions are better.
Effort is its own reward if you allow it to be.
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Are you copying others? People won't pay extra for that. You won't be followed for that.
I define anxiety as experiencing failure in advance.
Do the emotional labor of working on things that others fear.