Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.

The cost of being wrong is less than the cost of doing nothing.

... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.

As soon as you are willing to say 'it's not for you', you're freed up to make art.

Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.

You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.

People that take responsibility are often given responsibility!