Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

The less people know, the more they yell.

To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.

Anyone who says failure is not an option has also ruled out innovation.

Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.

Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.