You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
The big win is when you refuse to settle for average or mediocre.
'Good enough' stopped being good enough a long time ago. so why not be great?
Every revolution destroys the average middle first and most savagely.
It takes three years to be an overnight success, sometimes more.
The edge is a great place to be. Inside the box is too dark. Outside the box, there's no leverage. But on the edge of the box, you can get things done!