Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
Seth GodinThere's no correlation between how good your idea is and how likely your organization will be to embrace it.
Seth GodinIf we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we're going to do important work
Seth GodinI donโt think the shortage of artists has much to do with the innate ability to create or initiate. I think it has to do with believing that itโs possible and acceptable for you to do it. Weโve had these doors open wide for only a decade or so, and most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
Seth Godin