You gain converts by winning at something the existing provider didn't think was so important.

The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.

The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

Choices lead to habits. Habits become talents. Talents are labeled gifts. You’re not born this way, you get this way.

When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.

This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.