You gain converts by winning at something the existing provider didn't think was so important.

You dont need to convince everyone. All you need to do is motivate people who choose to follow you.

You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.

Market-driven design builds the success of the product's marketing into the product itself.

Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.

Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.

Repeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isn’t particularly effective either. No, the best path is an endless series of difficult (but achievable) hills.