You gain converts by winning at something the existing provider didn't think was so important.

Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.

Our cultural instinct is to wait to get pickedNo one is going to pick you. Pick yourself.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

The definition of a revolution: it destroys the perfect and enables the impossible.

While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.

For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.