As soon as we associate reading with a test, we've missed the point.
Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
Giving people what they want isn't always what they want.
The job isn't to catch up to the status quo; the job is to invent the status quo.
No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
Everyone picks the best one when given a choice.