No, everything is not going to be okay. It never is. It isn't okay now. Change, by definition, changes things
Seth GodinPersonalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
Seth Godin