Choose your customers, choose your future.

But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you have if you spend your time maximizing those common moments when it doesn't.

Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.

I define anxiety as experiencing failure in advance.

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.