If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
Seth GodinArt is a human act, a generous contribution, something that might not work, and it is intended to change the recipient for the better, often causing a connection to happen.
Seth GodinWhat marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.
Seth Godin