It's human nature to quit when it hurts. But it's that reflex that creates scarcity.

In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.

Authenticy in marketing is telling a story people want to hear.

You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.

The only thing worse than starting something and failing... is not starting something.