It's human nature to quit when it hurts. But it's that reflex that creates scarcity.

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction.

If you set your bar at 'amazing' it's awfully difficult to start. Your first paragraph, sketch, formula, sample or concept isn't going to be amazing. Your tenth one might not be either. Confronted with the gap between your vision of perfect and the reality of what you've created, the easiest path is no path. Shrug. Admit defeat. Hit delete. One more reason to follow someone else and wait for instructions. Of course, the only path to amazing runs directly through not-yet-amazing. But not-yet-amazing is a great place to start, because that's where you are.

At the heart of art is learning to see

Taking delight in the journey takes confidence. It pushes the envelope of design.

Leadership is a choice. It's the choice not to do nothing.