Most people are searching for a path to success that is both easy and certain. Most paths are neither.
Seth GodinIf we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
Seth GodinThe goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.
Seth Godin