One way to work the system is to work the system. The other way is to refuse to work it.

If you could do tomorrow over again, would you?

Repeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isn’t particularly effective either. No, the best path is an endless series of difficult (but achievable) hills.

Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.

Don't create for the masses. Create for the people who are your kind of weird.

The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.

That's why there's lots and lots of kinds of hot sauces, and not so many kinds of mustard. Not because it's hard to make interesting mustard - you could make interesting mustard - but people don't, because no one's obsessed with it, and thus no one tells their friends.