One way to work the system is to work the system. The other way is to refuse to work it.

If you're not upsetting anyone, you're not changing the status quo.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.

Great marketers don't make stuff. They make meaning.

Your art is the act of taking personal responsibility, challenging the status quo, and changing people.

If your organization requires success before commitment, it will never have either.