One way to work the system is to work the system. The other way is to refuse to work it.

Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).

Not adding value is the same as taking it away.

The tiny cost of failure...is dwarfed by the huge cost of not trying.

Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

We're often in a hurry to finish. Or in a hurry to close a sale. What happens when we adopt the posture of being in a hurry to be generous? With resources or insight or access or kindness... It's an interesting sort of impatience.