Do you know what people want more than anything? They want to be missed.

If you wait until you are ready, it is almost certainly too late.

The resistance is not something to be avoided, it's something to seek out.

Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.

If you use your money to create exceptional products and services, you won't need to spend it on advertising.

Just because something is easy to measure doesn't mean it's important.

Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.