The obvious objective of video games is to entertain people by surprising them with new experiences.

What I found is that just in the lifestyle today, people have fewer and fewer opportunities to get exercise.

I try not so much to create new characters and worlds but to create new game-play experiences.

Our job as the game creators or developers - the programmers, artists, and whatnot - is that we have to kind of put ourselves in the user's shoes. We try to see what they're seeing, and then make it, and support what we think they might think.

When I create a game, I try to focus more on the emotions that the player experiences during the game play.

This is the entertainment industry, so game designers have to have a creative mind and also have to be able to stand up against the marketing people at their company - otherwise they cannot be creative. There are not that many people who fit that description.

If we end up creating a gameplay structure where it makes sense for, whether it's a female to go rescue a male or a gay man to rescue a lesbian woman or a lesbian woman to rescue a gay man, we might take that approach.