The obvious objective of video games is to entertain people by surprising them with new experiences.

I'm very impressed that there are so many fans - not just in Japan, but here in America - that are fond of the work that I've done. I'm actually kind of embarrassed by it all.

Programming is all about numbers.

A delayed game is eventually good, but a rushed game is forever bad.

I try not so much to create new characters and worlds but to create new game-play experiences.

Entertainment companies always have to stay on the edge of trying to catch that certain thing that will grab people's attention. And that thing is always changing. Nintendo has been doing this for a long, long time. Originally, we weren't even a video game company, but we were still an entertainment company. So I can't say what that next thing is, but I can say, at Nintendo we're trying to create new ways to play.

When I create a game, I try to focus more on the emotions that the player experiences during the game play.