I believe that any sort of changes to interface that allows people to get into games and enjoy games is a great trend.

To create a new standard, you have to be up for that challenge and really enjoy it.

The obvious objective of video games is to entertain people by surprising them with new experiences.

Of course, I would like to know what [Sony and Microsoft] do with their machines, but there is no game that I feel the need to go see. So far, from what I’ve seen on the show this year, there does not seem to be any games that I would like to have created myself.

Nintendo's philosophy is never to go the easy path; it's always to challenge ourselves and try to do something new.

It isn't about games, for me, personally, and it never really was. It was about creating something - anything - far bigger than yourself.

Entertainment companies always have to stay on the edge of trying to catch that certain thing that will grab people's attention. And that thing is always changing. Nintendo has been doing this for a long, long time. Originally, we weren't even a video game company, but we were still an entertainment company. So I can't say what that next thing is, but I can say, at Nintendo we're trying to create new ways to play.