Entertainment companies always have to stay on the edge of trying to catch that certain thing that will grab people's attention. And that thing is always changing. Nintendo has been doing this for a long, long time. Originally, we weren't even a video game company, but we were still an entertainment company. So I can't say what that next thing is, but I can say, at Nintendo we're trying to create new ways to play.

All the time, players are forced to do their utmost. If they are challenged to the limit, is it really fun for them?

I believe that any sort of changes to interface that allows people to get into games and enjoy games is a great trend.

I used to draw cartoons. I'd just show them to some of my friends, expecting that they were going to appreciate them, that they were going to enjoy reading them.

What comes next? Super Mario 128? Actually, that's what I want to do.

A late game is only late until it ships. A bad game is bad until the end of time

We don't pay a whole lot of attention to the Internet until people have played the game - then we pay a lot of attention to whether people liked it. We read through it and see it, but we don't take it into consideration. ... [The Internet] is not going to dictate the direction of where the game goes.