Entertainment companies always have to stay on the edge of trying to catch that certain thing that will grab people's attention. And that thing is always changing. Nintendo has been doing this for a long, long time. Originally, we weren't even a video game company, but we were still an entertainment company. So I can't say what that next thing is, but I can say, at Nintendo we're trying to create new ways to play.

It isn't about games, for me, personally, and it never really was. It was about creating something - anything - far bigger than yourself.

I made some games, but I'm pretending like I didn't because they all turned out weird.

I think what a lot of people see as unique is using different technology or different techniques [to make games], but I feel like, as long as you have a core that's unlike others, that's what 'unique' is.

I don't let Mario appear in just any kind of game. Mario could not appear in Zelda games. They are two distinct game worlds.

I never really participated in specific sports or anything, but once I hit 40, I started to get a little bit more active and began swimming more.

I think that the entertainment industry itself has a history of chasing success. Any time a hit product comes out, all the other companies start chasing after that success and trying to recreate it by putting out similar products.