A late game is only late until it ships. A bad game is bad until the end of time

I think that the entertainment industry itself has a history of chasing success. Any time a hit product comes out, all the other companies start chasing after that success and trying to recreate it by putting out similar products.

An adult is a child who has more ethics and morals.

What I found is that just in the lifestyle today, people have fewer and fewer opportunities to get exercise.

Entertainment companies always have to stay on the edge of trying to catch that certain thing that will grab people's attention. And that thing is always changing. Nintendo has been doing this for a long, long time. Originally, we weren't even a video game company, but we were still an entertainment company. So I can't say what that next thing is, but I can say, at Nintendo we're trying to create new ways to play.

All the time, players are forced to do their utmost. If they are challenged to the limit, is it really fun for them?

Most people think video games are all about a child staring at a TV with a joystick in his hands. I don't. They should belong to the entire family. I want families to play video games together.