When I'm making video games today, I want people to be entertained. I am always thinking, How are people going to enjoy playing the games we are making today? And as long as I can enjoy something other people can enjoy it, too.

Nintendo's philosophy is never to go the easy path; it's always to challenge ourselves and try to do something new.

Of course, I have my own limits as to how much game software I can take care of at any one time.

I don't like all the attention. I think it's better to let my work do the talking.

When I look back I can tell that after I started having a family, I certainly wanted to make games that could be played with all the family members.

My days all follow much the same pattern. They are structured and typical.

Games have grown and developed from this limited in-the-box experience to something that's everywhere now. Interactive content is all around us, networked, ready. This is something I've been hoping for throughout my career.