I think what's really the most ideal thing is for the player themselves, within their own imagination, to carve out what they view as being the essence of the character.

Nintendo's philosophy is never to go the easy path; it's always to challenge ourselves and try to do something new.

You can use a lot of different technologies to create something that doesn't really have a lot of value.

Video games are bad for you? That's what they said about rock 'n' roll.

Players are artists who create their own reality within the game.

I always try and come up with a clear theme when I'm making a videogame.

Originally, I wanted a machine that would cost $100. My idea was to spend nothing on the console technology so all the money could be spent on improving the interface and software. If we hadn't used NAND flash memory and other pricey parts, we might have succeeded.