Players are artists who create their own reality within the game.

Entertainment companies always have to stay on the edge of trying to catch that certain thing that will grab people's attention. And that thing is always changing. Nintendo has been doing this for a long, long time. Originally, we weren't even a video game company, but we were still an entertainment company. So I can't say what that next thing is, but I can say, at Nintendo we're trying to create new ways to play.

So, it's important for us to acknowledge that we're prone to be conservative, and in turn surround ourselves with individuals who will help break down our conservatism.

As a kid, I was a big comic fan and I liked foreign comics as well.

I feel more reassured with physical media. Entertainment is something that will not just become digital.

You can use a lot of different technologies to create something that doesn't really have a lot of value.

Anything that is impractical can be play. It's doing something other than what is necessary to continue living as an animal.