We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.

The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives.

Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior.

Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good.

Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.

Your computer needn't be the first thing your see in the morning and the last thing you see at night.

What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.