The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives.

Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.

Millions of people are falling out of the middle class into the ranks of the poor.

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.

When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.