The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives.

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.

The future of profit is purpose.

The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.

It is a truly powerful phenomenon when a brand makes a stand for what it believes in.

Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.