Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left.

Leaders don’t complain about what’s not working. Leaders celebrate what is working and work to amplify it.

Hearing is listening to what is said. Listening is hearing what isn't said.

If you're going to undertake any project, like a book, you have to show up to give.

If you're not remarkable, you're invisible.

The responsibility of leadership is not taken, it is given. Only when others choose to follow us can we truly lead.

Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.