What I thought I developed all of those years ago was a pattern to understand communication.

I put messages out there that start with why and they talk about what I believe. They go on to demonstrate and give examples. If it resonates with others, those with whom it resonates will share it with their friends and say, "This inspired me. You should watch it. You should read this."

Stand for people. Not a product or service or metric or number. If we stand for real, living, breathing people, we will change the world.

Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.

Remember to connect with people now and then. In fact, pick up the phone, right now, and call a friend for no other reason than to say hi.

It's always the organizations that are resource constrained that come up with the good ideas to win.

Achievement happens when we pursue and attain what we want. Success comes when we are in clear pursuit of Why we want it.