What I thought I developed all of those years ago was a pattern to understand communication.

Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly.

Too many people write books because they want to be a New York Times best-seller. They want the glory and the fame.

Pilots, to a large degree, are like salesmen. They have to be confident to be good at their jobs. They have to practice relentlessly and plan out all the scenarios of the things that could happen when they're out there. Nothing is more important than preparation. They are also mighty competitive, both as individuals and as squadrons.

What I understand about this concept of why is that it functions exactly the same way as parenting or exercise or any of these things we claim to invest in.

I was always curious why certain marketing worked and some marketing did not.

Progress and innovation happen when you set unrealistic goals.