A why has to be for others. It's something you give to the world. It's the reason your friends love you because this is the thing that you give them and it fulfills them. This is the reason your clients love you or your fans love you because you give them something. It's something to offer, that's what the why is.
Simon SinekA leader's job is not to do the work for others; it's to help others figure out how to do it themselves, to get things done and to succeed beyond what they thought possible.
Simon SinekI was a nobody when I met with the publisher. Nobody knew who I was. I was doing some speaking for entrepreneurs. I did little groups. I had no following.
Simon SinekAverage companies give their people something to work on. The most innovative organizations give their people something to work toward.
Simon Sinek