If a movement is to have an impact it must belong to those who join it, not those who lead it.
Our struggles are the short term lessons we learn to achieve long term success.
If everything goes right, we get a good experience. If everything goes wrong, we get a good story.
The trick to balance is to not make sacrificing important things become the norm.
Start with why. And work really hard to make sure you're consistent.
Good marketing speaks to human beings - the way human beings understand and take in information.