Good marketing speaks to human beings - the way human beings understand and take in information.
Simon SinekIf someone's performance is down we do not say, 'Hey pick up your things here.' We do not yell and scream at them, we say, 'Are you okay?' The idea of putting our financials goal aside for one minute to express empathy for the human being for that work and saying, 'Are you okay?' That is part of the sacrifice.
Simon SinekThe single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.'
Simon SinekIf you go to the gym and you come home and look into the mirror, you'll see nothing. If you go the next day and you come home, you will see nothing. In fact sometimes you're in pain.
Simon Sinek