Leadership is not a rank, it's a choice.

We pursue exercise even though empirically we see no benefit from the energy we're spending and we're hurting. So empirically we should quit. The why is exactly the same thing. You persist even though there are some short-term stresses and even though there is some uncertainty.

You have to have a patience for relationships.

I knew what I did and I knew how I did it, but I didn't know why.

When we are selective about doing business only with those who believe in our WHY, trust emerges.

Progress is more important than perfection.

Givers advance the world. Takers advance themselves and hold the world back