There are two types of claims: those based on hard numbers and those based on slippery numbers.
Simon SinekWhen you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.
Simon SinekFocus on where you're going and you'll know what steps to take. Focus on the steps you're taking and you won't know where you're going.
Simon SinekWhen I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.
Simon Sinek