Directions are instructions given to explain how. Direction is a vision offered to explain why.
Simon SinekI don't care about convincing the people who think I'm naive or an idiot. I'm interested in how do I inspire the people who are open-minded that there's a different way of seeing the world.
Simon SinekPanic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.
Simon SinekGreat leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.
Simon SinekAll organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.
Simon Sinek