Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating.
Simon SinekDirections are instructions given to explain how. Direction is a vision offered to explain why.
Simon SinekBecause a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
Simon Sinek