Most organizations only focus on WHAT they do and HOW they do it - tactics and strategies - and they aren't even aware that this thing called the WHY exists. Focusing on only two pieces of a three piece puzzle leaves an organization, or a career, inherently out of balance. Being out of balance, only operating on two of the three pieces, shows up in different ways - increased stress, loss of passion, obsession with what your competition is doing, being forced to play the price game, trouble differentiating. These are all signs that the WHY is missing.
Simon SinekI'd rather play in the major leagues and have some bad games than play consistently good ball in the minors.
Simon SinekThe best ideas are the honest ones. Ones born out of personal experience. Ones that originated to help a few but ended up helping many.
Simon SinekThere is a difference between offering a service and being willing to serve. They may both include giving but only one is generous.
Simon Sinek