Most organizations only focus on WHAT they do and HOW they do it - tactics and strategies - and they aren't even aware that this thing called the WHY exists. Focusing on only two pieces of a three piece puzzle leaves an organization, or a career, inherently out of balance. Being out of balance, only operating on two of the three pieces, shows up in different ways - increased stress, loss of passion, obsession with what your competition is doing, being forced to play the price game, trouble differentiating. These are all signs that the WHY is missing.

People who believe I'm an idiot don't hire me and they don't call.

I was a nobody when I met with the publisher. Nobody knew who I was. I was doing some speaking for entrepreneurs. I did little groups. I had no following.

I'm pretty confident the why works now. When it first began, somebody said to me: "Will this work in big business?" I said, "I don't know. Let's try." Somebody said will this work in entrepreneurs, relationships or government and military. I said, "I don't know. Let's try." I kept applying the scientific method. I had a theory. I kept applying that theory, looking for opportunities to fail and it kept working.

Life is beautiful not because of the things we see or do. Life is beautiful because of the people we meet.

Risk deters those who see what they could lose. Those focused on the gain see it as a necessary part of their journey, even if the possibility of loss exists.

It's ok if others share our ideas as long as they build upon them. It's called progress.