People will do as they are told by someone who outranks them, but they will only follow someone they believe in.
Simon SinekBecause a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
Simon SinekI'm building on purpose. I'm building that tipping point. I'm building that law of diffusion of innovation.
Simon Sinek