Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

Life changes for the better when we realize that we don't have to know everything and we don't have to pretend we do.

Leadership is a choice. It's not a rank, it's a choice. I know many people who are at the top of their organization who have authority. We have to do what they say because they have authority over us. But they're not leaders. We wouldn't follow them. They may be at the top of the company but they're not leaders.

Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft.

I like stories of the classic hero, of good versus evil, the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight.

WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?